Ascot Website Rebrand
Company
Ascot International
Industry
Beauty & Personal Care Ingredients
My Role
Brand & Content Strategist
Year
2026
Project overview
Reworked Ascot’s dated website into a cleaner, more credible digital touchpoint. I audited the user journey, refined the brand voice and content structure, and redesigned the experience around clarity, trust and stronger engagement.
Unique visits on launch day
Reduction in bounce rate
